Sometimes the reader will decide something else than the author's intent; this is certainly true of attempts to empirically decipher reality. John M. Ford
That's why editors and publishers will never be obsolete: a reader wants someone with taste and authority to point them in the direction of the good stuff, and to keep the awful stuff away from their door. Walter Jon Williams
The Architect is just one of a series of works which examine the confrontation of innocence and experience, illustrating the complex ethics of power that exist between reader and writer, critic and artist, the human and the divine. John Scott
The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine. Edward Bok
The good, the admirable reader identifies himself not with the boy or the girl in the book, but with the mind that conceived and composed that book. Vladimir Nabokov
The great work must inevitably be obscure, except to the very few, to those who like the author himself are initiated into the mysteries. Communication then is secondary: it is perpetuation which is important. For this only one good reader is necessary. Henry Miller
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. Morris Hite
The reader has to be creative when he's reading. He has to try to make the thing alive. A good reader has to do a certain amount of work when he is reading. Nathalie Sarraute
The reader need not be told that John Bull never leaves home without encumbering himself with the greatest possible load of luggage. Our companions were no exception to the rule. Francis Parkman
