It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'. Morris Hite
For the speedy reader paragraphs become a country the eye flies over looking for landmarks, reference points, airports, restrooms, passages of sex. William H. Gass
The good, the admirable reader identifies himself not with the boy or the girl in the book, but with the mind that conceived and composed that book. Vladimir Nabokov
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. Morris Hite
English dramatic literature is, of course, dominated by Shakespeare; and it is almost inevitable that an English reader should measure the value of other poetic drama by the standards which Shakespeare has already implanted in his mind. Lytton Strachey
The reader need not be told that John Bull never leaves home without encumbering himself with the greatest possible load of luggage. Our companions were no exception to the rule. Francis Parkman
The reader of these Memoirs will discover that I never had any fixed aim before my eyes, and that my system, if it can be called a system, has been to glide away unconcernedly on the stream of life, trusting to the wind wherever it led. Giacomo Casanova
The theater of the mind is impossible to compete with, and I like the idea that with a few suggestions, each reader forms in his or her own mind what a character or a place looks like. Jerry B. Jenkins
It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen. William Bernbach
Every reader finds himself. The writer's work is merely a kind of optical instrument that makes it possible for the reader to discern what, without this book, he would perhaps never have seen in himself. Marcel Proust
It's always hard when you're playing someone for a lot of people out there who are going to see the movie after reading the books. There's a communion between a reader and the writer, so people will have an idea who Sirius Black is and I might not be everyone's idea of that. Gary Oldman
First, I'd become an avid reader of blogs, especially music blogs, and they seemed to be where the critical-thinking action was at, to have the kind of energy that I associate with rock writing of the 1970s or Internet e-mail discussion lists a decade ago. Carl Wilson
