When your company is selling to the world from distribution centres based in London and New York (and soon Hong Kong) - and you don't have the benefit of a non-union 24/7 elf workforce - what's the answer?
Hidden away in an industrial estate, bordering a slightly down-at-heel area of south London, is a collection of non-descript industrial units surrounding a small cul-de-sac.
Then there’s finding ways to get past the limitations of our bodies and current medicine, which could mean donating one’s body or brain to cryogenics. If something like whole brain emulation is possible you could take frozen brains of people, and make another version of that old brain
She believes that sensors and test give us the ability to collect data about our bodies that has until now been invisible. This, coupled with advances in computer technology that allow us to store and process massive amounts of data, will have a transformative effect on health care, she says.
Despite all the predictions of Mayan apocalypse, the world will probably not end by Saturday morning. How will the believers cope when life carries on?
If they've taking the warnings seriously enough, they will have sold their homes, abandoned earthly civilisation's material trappings and braced themselves for the arrival of a new era.
Authorities in the French Pyrenees are preparing for an influx of believers to the mountain Pic de Bugarach, where rumours have spread that UFOs will rescue human gatherers.
The UK first staked claim to the British Antarctic Territory in 1908. However, both Argentina and Chile insist they have prior claims to large areas of the same land.
The British Antarctic Survey has three scientific research bases in the territory and the Royal Navy's ice patrol vessel HMS Protector is stationed in the area for part of the year.
State media reports of the results following Saturday's second and final round of the referendum suggest that some 63% of voters had backed the charter. Turnout was low, estimated at 30%.