Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William Bernbach
If you write, one of the questions you're always trying to answer is, Where do you get your ideas? And, if you write, you know how pointless a question this is and how difficult it is to answer. Lynn Abbey
But if you're going to go out on a military unit, you've got to allow yourself to be under the control of the commander because you really could put the troops in danger. Bob Schieffer
People assume I'm out there having this great life, but money doesn't erase the pain. When you're young you barrel through life, making choices without thinking of repercussions. A few years down the line, you wake up in a certain place and wonder how the hell you got there. Jennifer Lopez
I think you get to a point where you watch something just to enjoy it. I don't think it's really done so that you're supposed to feel, Oh, he's the most wonderful drummer. I think the whole lot is what's more enjoyable. Charlie Watts
You find yourself in this place where you really get to find out what you're made of, and what I found was that when I was at my time of greatest need, there were people who appeared in my life, and helped me through it. Kathy Mattea
You know how most dogs lick you on the cheek? If you're sleeping and not ready for it, my dog, Joe, will get his tongue inside your mouth. It's by far the worst kiss I've ever had. Will Estes
It's always strange being a kid on the set, because you're treated like an equal when you're working. But then when you break, the other actors go back to their trailers to take naps and drink beer, and I have to, like, go do school. Natalie Portman
Influence, people think about it as someone you like but influence is also what you're revolted by. In fact, often it's what you're running away from. Marc Ribot
It's the only way that YOUR life is gonna have any value to you. If you're just living the same life that everybody else is living what's the point? Todd Rundgren
The difficult thing about a pop record is that you're given guidelines: it has to have 3 choruses, and then it must be between 3 minutes fifteen seconds and three minutes forty-five seconds. Duncan Sheik
Friday was Atlanta. That was fifteen bucks. Once a month, we made a six hundred mile trip from Indianapolis down to Atlanta, and at fifteen dollars, by the time you feed yourself and buy gasoline, you're minus about ten bucks. Lou Thesz
