You must in all Airs follow the strength, spirit, and disposition of the horse, and do nothing against nature; for art is but to set nature in order, and nothing else. William Cavendish
You must intensify and render continuous by repeatedly presenting with suggestive ideas and mental pictures of the feast of good things, and the flowing fountain, which awaits the successful achievement or attainment of the desires. Claude M. Bristol
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand. Rosser Reeves
You must make your conversation regarding my dear new country of England less interesting, so that I may not forget how time flies by us, and with a courtly bow, he quickly left me.
You must never be satisfied with losing. You must get angry, terribly angry, about losing. But the mark of the good loser is that he takes his anger out on himself and not his victorious opponents or on his teammates. Richard M. Nixon
You must not demand the failure of your peers, because the more good things that are around in film, in television, in theater - why the better it is for all of us. Jerome Lawrence
You must not pity me because my sixtieth year finds me still astonished. To be astonished is one of the surest ways of not growing old too quickly. Sidonie Gabrielle Colette
You must pursue this investigation of Watergate even if it leads to the president. I'm innocent. You've got to believe I'm innocent. If you don't, take my job. Richard M. Nixon
