The foolish bird got the idea that if he lived like the Swan, swimming and diving all day long and eating the weeds and plants that grow in the water, his feathers would turn white like the Swan's.
The four walls of paper are like a prison because every idea wants to spring out in all directions - everything is connected with everything else, sometimes more than others. Ted Nelson
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply. Leo Bogart
The greater the conceptual significance of a literary product, the more it should be assumed that it is based on an idea that determines the whole, and that the deeper consciousness of the time to which it belongs is reflected in it.
Ferdinand Christian Baur
The greater the conceptual significance of a literary product, the more it should be assumed that it is based on an idea that determines the whole, and that the deeper consciousness of the time to which it belongs is reflected in it. Ferdinand Christian Baur
The hierarchy of relations, from the molecular structure of carbon to the equilibrium of the species and ecological whole, will perhaps be the leading idea of the future. Joseph Needham
The histories which we have of the great tragedy give no idea of the general wretchedness, the squalid misery, which entered into every individual life in the region given up to the war. Where the armies camped the destruction was absolute. Rebecca H. Davis
The history of England, who has always dealt most harshly with her vanquished foe in the few European wars in which she has taken part in modern times, gives us Germans an idea of the fate in store for us if defeated. Bernhard von Bulow
The idea for which this nation stands will not survive if the highest goal free man can set themselves is an amiable mediocrity. Excellence implies striving for the highest standards in every phase of life. John W. Gardner
The idea in The Man that Would Be King was that the music should recreate all that majestic surrounding and emphasize the adventure, but also speak about the frustration or, rather said, the curse of both protagonists, even before happened what happens them. Maurice Jarre
The idea is if you use those two shapes and try to colour the plane with them so the colours match, then the only way that you can do this is to produce a pattern which never repeats itself. Roger Penrose
The idea is that if we can put our own people through something almost as bad as what they might have to go through if they were taken captive, they will inoculate themselves. Jane Mayer