You don't get to cut that chain of evidence and start over. You're always going to be pursued by your data shadow, which is forming from thousands and thousands of little leaks and tributaries of information. Bruce Sterling
You have to imagine it possible before you can see something. You can have the evidence right in front of you, but if you can't imagine something that has never existed before, it's impossible. Rita Dove
But before you reach for a chocolate bar, there are still lots of unanswered questions. And in the absence of conclusive evidence, experts advise caution.
In May 2011, Cancer Council Australia released a review of the evidence surrounding the introduction of plain packaging. The review suggested that packaging plays an important part in encouraging young people to try cigarettes.