It is also true that one can write nothing readable unless one constantly struggles to efface one's own personality. Good prose is like a windowpane. George Orwell
It is my opinion that human history can make no sense unless evil doings are recognized for what they are, and that they are bearable only if somehow they may be redeemed. Simon Conway Morris
It is not worth the paper it is written on unless it is backed by the kind of force that will make the other side consider the penalties too heavy to break the agreement. Yitzhak Rabin
It seems to me that unless you or someone very close to you has had a bad head injury, you really can't fathom it. You have no concept of what it is all about. It was so difficult for my whole family, not just me. Barbara Mandrell
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. David Ogilvy
