Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before. William Bernbach
You have to walk carefully in the beginning of love; the running across fields into your lover's arms can only come later when you're sure they won't laugh if you trip. Jonathan Carroll
I knew exactly how I wanted it to play, but you are never sure until you watch the projected images reflect off the screen. That's when you know it worked. Conrad Hall
I don't have any illusions that what we are doing is sticking the the bottle. I don't think that's what we are doing. We are trying to make sure that the genie has friends, has food to eat, a way to grow. Hilary Rosen
I think that people ran out of oxygen and don't really know what happened up there, maybe some of them just made things up because they weren't sure what had happened. Anatoli Boukreev
When I get really hammered I take my clothes off. That's a sure sign. It's been a long time since the last time I did that. Probably a year. Michael Stipe
Perseverance is a great element of success. If you only knock long enough and loud enough at the gate, you are sure to wake up somebody. Henry Wadsworth Longfellow
I rarely wear clothes when I'm home by myself. I love making breakfast naked. But you've got to make sure the gardener's not coming that day.
Kristen Bell
I want to make sure I don't interfere with the success of that team next year. I don't see any way I could go to practice like most of 'em do, and not hurt the team. I'd go nuts if I tried doing that. Bear Bryant
But when I worked on a painting I would do it from a drawing but I would put certain things I was fairly sure I wanted in the painting, and then collage on the painting with printed dots or painted paper or something before I really committed it. Roy Lichtenstein
