The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply. Leo Bogart
The Law of Triviality... briefly stated, it means that the time spent on any item of the agenda will be in inverse proportion to the sum involved. C. Northcote Parkinson
The strength of the United States is not the gold at Fort Knox or the weapons of mass destruction that we have, but the sum total of the education and the character of our people. Claiborne Pell
The sum and substance of female education in America, as in England, is training women to consider marriage as the sole object in life, and to pretend that they do not think so. Harriet Martineau
The sum of the whole is plainly this: The nature of man considered in his single capacity, and with respect only to the present world, is adapted and leads him to attain the greatest happiness he can for himself in the present world. Joseph Butler
The whole question of God and what God is, and whether it's a blond guy with a beard, I don't know... I don't know that. Do I believe that there's something greater at work than the sum of humanity? Yeah, I think so. Anthony LaPaglia
Thus the sum of things is ever being reviewed, and mortals dependent one upon another. Some nations increase, others diminish, and in a short space the generations of living creatures are changed and like runners pass on the torch of life.
