The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. Morris Hite
As I prepare for this next phase in my life, I ask that people continue to offer the prayers that have protected me thus far. I also pray that I will always see those who are not seen and easy to forget in the hustle and bustle of Washington politics. Artur Davis
History suggests that attempts to privatize Medicare by relying on private companies to offer Medicare benefits in rural America simply will not work. Bennie Thompson
It is of the utmost importance that our service members are adequately compensated for their duties, and that we offer them a quality of life that will enable them to continue to serve and to live comfortably. Carl Levin
Sure enough, it wasn't long until I got a call, telling me I had a scholarship there. It was the only scholarship offer I had and, believe me, I jumped at it. Jack Youngblood
Then I got the offer to play Buck Rogers, but I turned it down thinking it was a cartoon character. Well I was wrong, it wasn't at all. So I read the script and decided I liked the character, it had a good concept. Gil Gerard
Rather than squander the surplus on tax breaks for the rich, we should add a prescription drug benefit to the Medicare program, shore up Social Security, fortify our defense, provide a quality public education and offer economic assistance to rural areas. Bennie Thompson
There will be a lot of competitive and strong companies coming here and even though Kosovo is a small country that undoubtedly has a lot to offer to global trade; one of our main interests is to expose it to the world market. Ibrahim Rugova
It wasn't a problem for me drawing humans although I had originally come to the studio with the idea that what I had to offer them was my knowledge in the drawing of animals. Marc Davis
From cell phones to computers, quality is improving and costs are shrinking as companies fight to offer the public the best product at the best price. But this philosophy is sadly missing from our health-care insurance system. John Shadegg
So, then you find yourself in a situation where you have to do things because they're on offer to you, because you don't have much self-respect left. You just can't say no, even to something that you've never done before. You just can't help yourself. Brian Molko
At times like this he would direct his eyes to the window and look out as clearly as he could, but unfortunately, even the other side of the narrow street was enveloped in morning fog and the view had little confidence or cheer to offer him.
