The most important tribute any human being can pay to a poem or a piece of prose he or she really loves is to learn it by heart. Not by brain, by heart; the expression is vital. George Steiner
The most important ways in which I think the Internet will affect the big issue is that it will make it more difficult for government to collect taxes. Milton Friedman
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. David Ogilvy
The need for a college education is even more important now than it was before, but I think that the increased costs are a very severe obstacle to access. It is an American dream, and I think that one of our challenges is to find a way to make that available. Roy Romer
The night before I compete, I like to have steak. Meat is especially important for female athletes because it provides them with the nutrients they need to perform at their best. Sasha Cohen
The office has oversight of people who do analysis and oversight of people who do operations, but it is not charged with doing either. That is an important point to make. Those functions are performed by the CIA, DIA and other agencies. Stephen Cambone
The one important thing I have learned over the years is the difference between taking one's work seriously and taking one's self seriously. The first is imperative and the second is disastrous. Margot Fonteyn
The one important thing you do as boss is you set the standard. The minute you go in and say 'we'll let it go this time,' you set a new standard, which is lower. So you cannot do that. Bill Kurtis
The only other thing which I think is important is: Don't write a book or start a book with the expectation of communicating a message in a very important way. Norton Juster
The only problem in the past has been my kids. I'd want to bring them to London with me, but they are at an important stage in high school. Mimi Rogers
