David Ogilvy

The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy

The consumer isn't a moron; she is your wife.
David Ogilvy

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David Ogilvy

The more informative your advertising, the more persuasive it will be.
David Ogilvy

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
David Ogilvy

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
David Ogilvy

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
David Ogilvy

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
David Ogilvy

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
David Ogilvy

What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy

What you say in advertising is more important than how you say it.
David Ogilvy

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
David Ogilvy

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