Organizations get invested into a particular product. And sometimes the best thing is to stop making that product, even though it's profitable, because it has optimized at a local peak. Kevin Kelly
The current understanding was that it was impossible to predict how something would evolve because it was a very turbulent environment full of things interacting with each other. Kevin Kelly
The great advance of personal computers was not the computing power per se but the fact that it brought it right to your face, that you had control over it, that were confronted with it and could steer it. Kevin Kelly
The nature of an innovation is that it will arise at a fringe where it can afford to become prevalent enough to establish its usefulness without being overwhelmed by the inertia of the orthodox system. Kevin Kelly
The system continually has to make this choice: it can either continue to exploit a known process and make it more productive, or it can explore a new process at the cost of being less efficient. Kevin Kelly
This is actually a very important principle that science is learning about large systems like evolution and that futurists are learning about anticipating human society: just because a future scenario is plausible doesn't mean we can get there from here. Kevin Kelly
We tend to think of the mind of an organization residing in the CEO and the organization's top managers, perhaps with the help of outside consultants that they call in. But that is not really how an organization thinks. Kevin Kelly
When a system is in turbulence, the turbulence is not just out there in the environment, but is a part of the organization or organism that you are looking at. Kevin Kelly
