The Macintosh having shipped, his next agenda was to turn the rest of Apple into the Mac group. He had perceived the rest of Apple wasn't as creative or motivated as the Mac team, and what you need to take over the company are managers, not innovators or technical people. Andy Hertzfeld
I started on an Apple II, which I had bought at the very end of 1978 for half of my annual income. I made $4,500 a year, and I spent half of it on the computer. Bill Budge
The Apple has the fewest bells and whistles. It has simple sound and few graphics special effects. In a way, that is a weakness because markets for the other machines are getting bigger. Bill Budge
Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player. Donald Norman
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function. Donald Norman
He had filled his pockets with fruit from the bowl on the sideboard and now, without even taking the time for careful aim, threw one apple after another.
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in. Donald Norman
Don't get fancy. Have you cooked an apple pie? You don't know what you did wrong? Do this: Take two or three apples. Put them on a table. Study them. Paul Prudhomme
