Covered in colourful close up photos of mouth-watering fruit and vegetables, you can't miss the hundreds of Fresh Direct trucks that weave their way, one stop at a time, through countless New York neighbourhoods.
By installing a small digital camera above a cash machine criminals can literally watch people keying in their pin codes to access their accounts. They then trap the accompanying cards in the machine, sometimes using metal loops or false sleeves - to recover afterwards.
I feel smugger still as the aroma of fresh coffee heralds the arrival of the drinks service. Swiss friends often tell me, proudly, that their rail service is the best in the world, but recently, the Swiss love affair with their railway has turned a little sour.