Covered in colourful close up photos of mouth-watering fruit and vegetables, you can't miss the hundreds of Fresh Direct trucks that weave their way, one stop at a time, through countless New York neighbourhoods.
The slow purr of the refrigerator motor is a well known noise to New Yorkers, with the same recognition factor as taxi horns and automated bus announcements.
Fresh Direct is similar - the food makes its way from the farm to the warehouse facility, stands still barely long enough to be put into a box and from there is driven to the customer's doorstep.
It was the world's largest bodega. So we had a huge facility and a tiny amount of orders. But now we deliver about 12,000-plus deliveries during one single day."
As deliveries are made they are scanned. Any deviation of more than a few minutes sets off an alarm back at the operations desk, and a human voice calls up the driver wanting to know why there is a delay.
Maybe it's road work, maybe a building elevator is broken requiring a long slog up some very steep steps, maybe a overworked doorman took his time notifying a resident.
This food is a trust brand. People expect the quality that they want, the condition of the product to be excellent, the accuracy of the product, the on-time delivery etcetera.
Eyewitnesses said the victim was standing on a platform at the Queens subway station when a woman rose from a bench and shoved him onto the tracks as a train arrived at the station.
A homeless man, Naeem Davis, has been charged with murder after allegedly pushing a passenger to his death in the Times Square subway station at the beginning of December.
Now, automated cars are being tested on roads. With companies from Google to Volvo putting large quantities of money into the technology, if it is to become legal, the thought of a commute without a packed train or having to concentrate on driving is an exciting one.
And with an estimated 90% of current car accidents thought to be caused by human error, taking people out of the equation is seen by many car companies as a massive boost to safety.
Less of a quick move towards wide adoption was high-paced mobile internet in the UK. 4G was going to be a thing that made it quicker to access the web from a mobile signal than it would be by wired broadband.
