In May 2011, Cancer Council Australia released a review of the evidence surrounding the introduction of plain packaging. The review suggested that packaging plays an important part in encouraging young people to try cigarettes.
The combined messages about the efficacy of logos and colours in selling cigarettes, helped prompt the government to begin its legislative push to introduce plain packaging.
It's known that Britain, France, Norway, India and New Zealand have been among those following the Australian court case closely, to see if there are any lessons for similar plain packaging measures in their countries.
The packaging has to really sell the product today, because kids can go out and buy a CD and then 10 kids can burn them. So you have to really be on your toes. Jerry Only
What commercialism has brought into Linux has been the incentive to make a good distribution that is easy to use and that has all the packaging issues worked out. Linus Torvalds
I wanted control over the merchandising, the actual packaging of the product. That was a big factor. The only way for me to exercise control on all those levels was to start my own label. Helen Reddy
