The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be. William Feather
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. David Ogilvy
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Leo Burnett
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Leo Burnett
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print. Daniel Starch
The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns. Richard Roeper
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. Leo Burnett
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. David Ogilvy
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster. Jerry Della Femina
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time. Jef I. Richards
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone. Fairfax Cone