When your company is selling to the world from distribution centres based in London and New York (and soon Hong Kong) - and you don't have the benefit of a non-union 24/7 elf workforce - what's the answer?
Hidden away in an industrial estate, bordering a slightly down-at-heel area of south London, is a collection of non-descript industrial units surrounding a small cul-de-sac.
She believes that sensors and test give us the ability to collect data about our bodies that has until now been invisible. This, coupled with advances in computer technology that allow us to store and process massive amounts of data, will have a transformative effect on health care, she says.
All this fun is powered by algorithms - as, increasingly, is our daily life. From the algorithms used by Google, to those that give you “recommendations” online, to those that automatically play the stock markets (and sometimes crash them): we may not realize it, but we live in the algoworld.
Authorities in the French Pyrenees are preparing for an influx of believers to the mountain Pic de Bugarach, where rumours have spread that UFOs will rescue human gatherers.
And one doesn't have to belong to a sect to find these predictions compelling. Humankind's ongoing fascination with the apocalypse is evident in mainstream popular culture.
The UK first staked claim to the British Antarctic Territory in 1908. However, both Argentina and Chile insist they have prior claims to large areas of the same land.
The British Antarctic Survey has three scientific research bases in the territory and the Royal Navy's ice patrol vessel HMS Protector is stationed in the area for part of the year.
If the constitution passes, elections must take place within three months and the deep polarisation in the country is likely to continue, the BBC's Bethany Bell in Cairo reports.
In February this year, he was again admitted to a Johannesburg hospital because of abdominal pains. He was released the following day after tests revealed nothing serious.