When your company is selling to the world from distribution centres based in London and New York (and soon Hong Kong) - and you don't have the benefit of a non-union 24/7 elf workforce - what's the answer?
Despite all the predictions of Mayan apocalypse, the world will probably not end by Saturday morning. How will the believers cope when life carries on?
But when a smartphone is held in front of it running an AR app, it appears to show a spacious interior modelled on the ninth and tenth Doctors' time machine.
They were all happy to swap their services in exchange for tea, which Henrietta says is proof that you do not always have to be hard-headed when doing business.
Eyewitnesses said the victim was standing on a platform at the Queens subway station when a woman rose from a bench and shoved him onto the tracks as a train arrived at the station.
Some babies born prematurely develop "retinopathy of prematurity", when the blood vessels in the eye grow abnormally resulting in damage to the retina and a loss of vision.
One said he broke his shoulder and suffered hand and leg injuries. "When the bombardment ended I tried to help the people who were injured," he was quoted as saying.
Unfortunately she was less than impressed and told me in no uncertain terms that my ticket was not valid. Why, only became clear several weeks later when a letter arrived from Swiss railways euphemistically named "revenue protection service".
So Germany seems to be entering a legal grey area - it is not clear when the flight of a drone may become so extensive that the wider authorities need to intervene, Stephen Evans reports.